India Surface Cleaning Market (Floor cleaner, Specialized cleaner, Multi Purpose Cleaner) Outlook, 2025| Market Size, Market Share : Bonafide Research
The report titled “India Surface Cleaning Market By Value, By Type ( Floor cleaner, Specialized cleaner, Multi-Purpose Cleaner ), By Company, By Brand( Dettol, Colin, and Easy Off, Mr. Muscle, Just Mop, Presto etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025” give a detailed analysis of surface cleaning products in the market. The surface cleaner is a category of household cleaning agents comprising mainly of specialty chemicals that vary with the amount of dirt and the surface being cleaned. In India, the surface cleaner category is a niche. However, the surface cleaner market has emerged in the last five years because of the changing needs of Indian consumers. A decade ago, no brand was positioned as a surface cleaner. Today, surface cleaner purchasers are motivated by more than just price. Surface cleaners that facilitate quick and easy cleanups continue to gain in popularity as do products offering fresh approaches to tough cleaning problems. Also, consumers are placing more importance on disinfection; thus strengthening the connection between housecleaning and health. Currently, branded products are now driving the growth for the category. Manufacturers are also experimenting with various types of formats like gel & cream based cleaners, aerosol spray and disinfectant wipes. The report provides detailed insight into the segments of surface cleaning products in India along with its historical and forecasted value, various ongoing market trends, top performing players and their brands.
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Market developments
The surface cleaning market of India is bifurcated into three segments Floor cleaner which includes the area such as room and bathroom, specialized cleaners which are used to clean the gas stoves, oven, furniture, faucet, glass, etc and multi-purpose cleaners.
The surface cleaner market has been growing at a decent pace but with the increasing awareness among the consumers to keep the household things clean the market is expected to cross the revenue of INR 1700 crore soon. Floor cleaning is a major part of the surface cleaning industry. The multi-Purpose cleaner is one of the fastest-growing segments in the market which has been growing at a CAGR of over 26% in the last couple of years. Multi-purpose cleaners perform many different cleaning tasks such as glass, surface and floor cleaning; they are becoming highly popular all over the world and India is no exception. Branded floor cleaner players were successful in snatching the market from unbranded phenyls due to an increase in consumer’s precaution to tackle various diseases and flu in the country. Urban regions enjoy the highest penetration of surface cleaner products as houses in such regions are packed with the material that is required to be cleaned regularly like tv, fridge, various glass materials, etc. whereas the rural sector mostly have small houses and people like to clean specifically by moping it through wet clothes.
Major Players with its brands
Multinationals are expanding the surface cleaner category by introducing a range of variants in the market on a continuous basis. Prominent players of the market are as follows.
• Reckitt Benckiser (India) Ltd- Lizol, Dettol, Colin, Easy Off
• Hindustan Unilever Limited – Cif, Domex
• Dabur India Limited – Dazzle
• SC Johnson Products Pvt. Ltd – Mr. Muscle, Pledge
• Jyothy Laboratories Limited – Exo
• Venky’s (India) Limited – All Kleen
• Future Consumer Enterprise Ltd – Clean Mate
• Fena Private Limited – NIP, COP
• Herbal Strategi Pvt Ltd – Just Mop
• The Clorox Company (Clorox) – Clorox, Pine-Sol
Considered in this report
• Geography: India & Global
• Base Year: FY 2018-19
• Estimated Year: FY 2019-20
• Forecast Year: FY 2024-25
Aspects covered in the report
• Global surface cleaning market
• India surface cleaning market, with analyzed historical and forecasted value.
• Product price & variant analyses of each segment
• Information regarding the raw material used in cleaners
• Market penetration, policies and future development of each segment
• Trade analysis
• Opportunities and challenges observed in the market
• Ongoing trends
• Five forces
• Profiles of top-performing companies
• Market recommendations
Segments Covered in the report
• Floor surface cleaner
• Specialized Surface cleaner
• Multi-Purpose surface cleaner
The approach of the report
The information contained in the report “India Surface Cleaning Market By Value, By Type ( Floor cleaner, Specialized cleaner, Multi-Purpose Cleaner ), By Company, By Brand( Dettol, Colin, and Easy Off, Mr. Muscle, Just Mop, Presto , etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025” are obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from a third-party source, various press releases, government-generated reports, data from government databases, company annual reports and listing down the major companies present into the market. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analyzed and forecasted for the future years.
Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the surface cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Please get in touch with our sales team to find out more.
Keywords: Global, India, Household, Cleaning, surface, floor, specialized, multipurpose, Lizol, Dettol, Colin, and Easy Off, Cif, Domex, Dazzl, Mr. Muscle, Pledge, Exo, Clean Mate, Sanit All, Clorox, Pine-Sol, Just Mop, All Kleen.
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Table Of Content
1. Executive Summary
2. Report Methodology
3. Market Definition
4. India Demographics Insight
5. Global Household Cleaning Market Outlook
5.1. Global Utensil Cleaner Market Outlook
5.2. Global Surface Cleaner Market Outlook
5.3. Global Toilet Cleaner Market Outlook
5.4. Global Others Cleaner Market Outlook
6. India Household Cleaning Market Outlook
6.1. Market Size By Value
6.2. Market Share
6.2.1. By Company
6.2.2. By Brand
6.2.3. By Category
6.2.4. By Demographics
6.2.5. By Sales Channel
7. India Surface Cleaner Market Outlook
7.1. Market Size By Value
7.2. Market Share
7.2.1. By Company
7.2.2. By Brand
7.2.3. By Segment
7.2.4. By Demographics
7.2.5. By Sales Channel
7.3. India Floor Cleaner Market
7.3.1. Market Size By Value
7.3.2. Product, Price and Variant Analysis
7.4. India Multi-Purpose Cleaner Market
7.4.1. Market Size By Value
7.4.2. Product, Price and Variant Analysis
7.5. India Specialized Cleaner Market
7.5.1. Market Size By Value
7.5.2. Product, Price and Variant Analysis
8. India Economic Snapshot
9. Raw Material
10. Market Penetration
11. Future Development
12. Policy & Regulatory Landscape
13. Trade Dynamics
13.1. Import
13.2. Export
14. India Household Cleaning Market Dynamics
14.1. Key Drivers
14.2. Key Challenges
15. Market Trends & Developments
15.1. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
15.2. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
15.3. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
15.4. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
15.5. xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx
16. Competitive Landscape
16.1. Porters Five Forces
16.2. Company Profiles
16.2.1. Reckitt Benckiser (India) Ltd.
16.2.2. Hindustan Unilever Limited
16.2.3. Dabur India Limited
16.2.4. SC Johnson Products Pvt. Ltd.
16.2.5. Jyothy Laboratories Limited
16.2.6. Venky’s (India) Limited
16.2.7. Future Consumer Enterprise Ltd.
16.2.8. Fena Private Limited
16.2.9. Herbal Strategi Pvt Ltd
16.2.10. The Clorox Company
17. Strategic Recommendations
18. Disclaimer
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