Men’s grooming products Market Growth, Global Survey, Analysis, Share, Company Profiles and Forecast by 2027

February 10, 2021

The global men’s grooming products market is projected to register a CAGR of 6.49% during the forecast period, 2020 – 2027. Men’s grooming covers various products ranging from hair care to skin care to shave care. Rapid innovations and development in various grooming solutions like hair spray, hair perfumes, and beard wax are offering tremendous growth potential to the market.

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Market Overview

A large percentage of the young crowd is the potential use of various online portals, which in general provide more knowledge about the variety of grooming solutions available in the market, thereby driving the demand for various products.

The men’s grooming products market is primarily driven by the increasing consciousness among male consumers on personal wellness and appearance. Moreover, due to the increasing penetration of media, there is a rising societal pressure to always look good, thereby fueling the grooming products available for men.

Scope of the Report

The skin care segment is the fastest growing segment in the market, expanding at a CAGR of 7.5% over the forecast period. It includes products like moisturizers, face-wash, and soaps. Growing concerns among men to look good and make a positive impression on others are one of the reasons for the faster growth of the skin care segment.

The report on the global men’s grooming products market (henceforth, referred to as the market studied) offers key insights into the latest market developments. It analyzes the recent trends, drivers, and challenges affecting the men’s grooming products market. In addition, it provides the historical, current, and projected market sizes, in terms of value.

Competitive Landscape

The market studied is highly competitive, with numerous regional players, small- and medium-scale players, and key international players. The emergence of small-scale, private-label brands is a result of men having envisaged a connection with grooming products and having become more health-conscious than earlier.

Major Players