The poultry diagnostics market is expected to reach USD 495.3 Million by 2022 from an estimated USD 300.6 Million in 2017, at a CAGR of 10.5%.
Years considered for this report
2016 – Base Year
2017 – Estimated Year
2022 – Projected Year
The growth of the market during the forecast period is mainly driven by the increase in the avian diseases outbreak and zoonotic diseases, increasing adoption of vaccinations, diagnostic monitoring of birds for the presence of disease pathogens, and the rising consumer concerns regarding food safety. However, high cost of production, lack of animal healthcare awareness, and trade disputes such as import bans are expected to restrain the overall market growth, to a certain extent, during the forecast period.
The global poultry diagnostics market is consolidated in nature with the top five players accounting for nearly 65%-70% of the market share in 2016. However, there are numerous small players in the market operating at the regional level. The major players in the poultry diagnostics market include IDEXX Laboratories, Inc. (U.S.), Thermo Fisher Scientific Inc. (U.S.), Zoetis, Inc. (U.S.), QIAGEN N.V. (Netherlands), GD Animal Health (Netherlands), IDvet (France), AffiniTech, LTD. (U.S.), AgroBioTek Internacional (Honduras), and BioChek (Netherlands).
The leading position of IDEXX Laboratories, Inc. in this market is mainly attributed to its strong product portfolio, wide geographic presence, and strong services network across the globe. The company offers a robust and broad product portfolio for poultry disease diagnosis, which is an important factor for its large market share. The company also has a diversified revenue system, which helps it to sustain its leading position in the market. The company primarily focuses on increasing its presence in this market through continuous R&D to provide technologically advanced products to its customers.
GD Animal Health is one of the major players that dominated the global poultry diagnostics market in 2016. The company specializes in providing a vast range of poultry diagnostics modalities along with testing services for the same. The company emphasizes on organic growth strategies such as product launches to enhance its market share. For instance, in 2016, the company introduced the DIVA test to detect and combat Mycoplasma synoviae infections.
Zoetis, Inc. is also one of the major players in the poultry diagnostics market. The company has a strong geographic presence the U.S., Canada, Brazil, China, Japan, and other developed and emerging countries. The company is focused on extending its market presence through expansions and acquisitions. For instance, in 2016, Zoetis, Inc. acquired Scandinavian Micro Biodevices (Denmark), a pioneer in developing and manufacturing microfluidic “lab on a chip” diagnostics for veterinary point-of-care services.
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Thermo Fisher Scientific Inc. and QIAGEN N.V. also hold a considerable share in the poultry diagnostics market with their vast product offering and wide geographic reach. The top players in the global poultry diagnostic market are continuously striving to increase their market share with product launches, product upgrades, and geographic expansions. Some players are also focusing on acquisitions and collaborations with similar companies to increase their customer base and garner greater market shares in the coming years. Product launch accounted for 48% of the total strategies adopted by players in the market from 2012 to 2017.
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