Best practice:
You can tell search engines that you are using pagination by creating a clear relationship between these pages. The best way to do this is by using the rel = ”next” and rel = ”prev” tags. It is also recommended that paginated pages have a canonical reference URL. Best dropshipping tools
only has a next page. Here are the relationships that need to be defined in the source code:
Page 2 has a previous page, as well as a link to the next page:
Page 3 only has a link to the previous page because it’s the last in the sequence.
Resources:
https://support.google.com/webmasters/answer/1663744?hl=en
Number of products per page
Many e-commerce sites offer the possibility for users to choose how many products are displayed on each page. You will often see something like this:
12
24
36
Based on what users will choose, the site generates 3 URLs:
www.exemple.fr/categorie-de-produit/?amount=12
www.exemple.fr/categorie-de-produit/?amount=24
www.exemple.fr/categorie-de-produit/?amount=36
So now there are 3 other versions of the original page, www.example.com/product-category/.
This is considered duplicate content and can cause problems. Search engines will find these 4 pages and can be confused about what page shown.
Best practice: In the scenario opposite, add the following directive so that your robots.txt file solves this problem
Disallow /*?amount=*
Sorting
Sorting is a popular feature in product categories. This allows users to sort, for example, on the basis of price. For a user this is a very useful feature, but if not implemented correctly, it can cause confusion for search engines.
Sort by price
Take for example this:
www.exemple.fr/categorie-de-produit/- ordinary product view.
www.exemple.fr/categorie-de-produit/?sort=priceHigh- view of products sorted by price, in descending order.
www.exemple.fr/categorie-de-produit/?sort=priceLow- view of products sorted by price, in ascending order.
These three URLs show the same products, only in a different order. This produces duplicate content and must therefore be carefully managed.
Good practice:
Exclude the URLs generated by the sorting in your robots.txt file. Adding the following directive to your robots.txt file will fix this using the example opposite:
