Just when I think this subject has been fully addressed and everyone knows what is required, I find some new incident of a singer suing a company because ...

Original Masters, Covers and Bespoke Re-Records Ok, let's take a look at licensing different types of recordings, not so much as a creative option, but as a ...

Let’s look at social media influencers and how brands are partnering with them.  Before there were such a thing “influencer,” brands would piggyback on the ...

Your 2021 Digital Music Branding, Advertising will be empowered by modern music marketing strategies and techniques that music industry innovators are carving ...

Four considerations brands need to make while partnering with Social Media Influencers for music licensing and the artist’s involvement. Brand Considers ...

The usage of music in the advertisement has unique effects. No advertisement looks enthralling when it lacks the presence of music. To keep advertisement ...

If used right and legally, music has the power to give identity, retention power, and engagement boost to brands. Music connects with listeners and viewers ...

Make a check list of what rights you may need for your  advertising campaign.  Regardless of whether or not your campaign is for Internet, Broacast, Print, ...

Digital music branding is a powerful marketing tool for skillful musicians, labels and publishers. It entirely reflects their personality, style, values, ...

No doubt, music, and advertising have maintained a truly mutual relationship. Back to black and white and classic TV ads to HD ads, commercials entirely depend ...